Business Mission Statement

Before a business can go out to establish rapport amongst their consumers, they must first figure out the overall goal of the brand. A definitive mission statement is something that household brands such as McDonald’s and Google have in common which allows them to determine the type of impact they want on the marketplace.

“A statement of the organization’s purpose—what it wants to accomplish in the larger environment. (Marketing, Pg. 39)”

“Some companies define their missions myopically in product or technology terms (“We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs. (Marketing, Pg. 39).”

A great business not only sums up the service that the business offers, but also defines the way in which the relationship is established between the brand and its consumers. The tendency for most companies is to write a mission statement that’s pleasing in terms of public relations, but it is also important to note that proper statements must have specific guidelines that the company would like to accomplish.

In order to revive the Phileas Fogg brand, I felt it best to highlight the exotic adventures that Phineas encountered during his travels. Introducing our consumers to exotic bar snack flavors that could be appealing to bar-goers of different genders was a major goal, as well a major obstacle to overcome. Consumers generally have a pre-conceived notion of bar foods. The average bar foods consist of salted peanuts or pretzels that leave little to the imagination other than a snack that aids in absorbing alcohol.

The new and improved mission statement is as follows:

“Bringing the exotic flavors of the world right to your door, one flavor-filled bag at a time.”

I felt the above statement best encapsulated the main goal of the brand, which was to challenge the consumer’s preconceived notions of the typical snack, while also giving brief insight as to how the consumer can tap into our product.