Product

“Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable customer relationships...(Marketing Pg. 208).”

“When developing products, marketers first must identify the core customer value that consumers seek from the product. They must then design the actual product and find ways to augment it in order to create this customer value and the most satisfying customer experience (Marketing Pg. 210).”

There is one particular snack within my brand that I feel would be the most successful in penetrating this broad bar-snacking market. Just as all my products deal with foreign-inspired flavor options, this one in particular taps into a fast-growing Asian market as well a bar snacking demographic that is ready for an alternative snack at the bar. The product is inspired by a classic marinade that hails from the Philippines called Adobo. The sweet and slightly spicy barbeque marinade is coated into our cracker peanuts and placed in an easy to open package that is ready for snacking in any bar. At an affordable rate, the seasoning for these peanuts can be easily manufactured thanks to our relationships with several of our suppliers and can also be shipped fast to our prospective buyers. Suppliers I am affiliated in have given me the assurance that all ingredients used in the development are of the highest quality.

As I mentioned during my marketing strategy, I wanted to implement products that had zero-trans fat and no cholesterol. That being the case, we plan to advertise this by labeling these facts on our packaging. We hope these bodes well in establishing better relationships with our female demographics by promoting ourselves as a brand that cares about women seeking healthier lifestyles.