Distribution

“Marketing intermediaries help the company to promote, sell, and distribute its products to final buyers. They include resellers, physical distribution firms, marketing services agencies, and financial intermediaries (Marketing Pg. 68)."

I will need to budget in order to hire the proper distribution firms which will consult with for assistance into how best get my product around to where it needs to. It is crucial that I develop a stable relationship with my partnered suppliers, in hopes that we develop a solid system to implement in the manufacturing of our snacked goods. I understand that developing a solid business lies in not only the relationship with my consumers, but the relationship of my suppliers as well. I will remain in active in assuring that all their needs are met in exchange for high-quality goods and services in return.

“The marketing concept states that to be successful, a company must provide greater customer value and satisfaction than its competitors do. Thus, marketers must do more than simply adapt to the needs of target consumers. They also must gain strategic advantage by positioning their offerings strongly against competitors’ offerings in the minds of consumers (Marketing Pg. 68).”

Continuing to keep one eye on the competition is another factor to consider. Any marketing strategies that they may implement must be countered on our end. Distribution tactics from our competitors such as new packaging or a new advertising campaign must be considered a threat and accounted for. The idea is that with solid packaging and a great advertising campaign, consumers will see us as a viable alternative to bigger name brands that provides greater customer value.