Promotion

“Just like manufacturing businesses, good service firms use marketing to position themselves strongly in chosen target markets...(Marketing Pg. 223).”

“These and other service firms establish their positions through traditional marketing mix activities. However, because services differ from tangible products, they often require additional marketing approaches...(Marketing Pg. 223).”

Next step is the promotional aspect of this marketing process. As I stated earlier, the target audience is vast, with potential to grow in the international markets thanks to our foreign flavors. My brand of Adobo cracker nuts will be featured in several commercials that will be featured online and television as part of my advertising campaign. In terms of content for my commercials, I feel that the best way to conquer the challenge of reaching a diversified market of consumers is by tapping into humor that appeals to wide demographic. Skits that involve relatable everyday situations will be featured and my product will be at the center of it all. I have also come to the conclusion that a considerable amount of emphasis should be placed on the packaging. In response to creating brand awareness, the packaging must differentiate us from the rest of our competitors.